Vanesa Iglesias

Digital Project Manager | Agile & Business Execution

Vanesa Iglesias

Digital Project Management,Agile Execution (Scrum & Kanban),Business-Aligned Delivery,KPI-Driven Performance,Stakeholder & Team Leadership.
View CV

About Me

About Me

Project Manager Digital

End-to-end digital project management focused on results, efficiency, and user experience.

Name: Vanesa Iglesias
Experience: 5 Years
Education: Máster Universitario en Dirección y Gestión en Marketing Digital y Social Media
Email: contacto@freeworkup.com
Expertise: Digital Project Management

Impact

Results & Impact

  • • Led cross-functional digital projects end-to-end, ensuring alignment between scope, timelines, and strategic business objectives.
  • • Designed and implemented Agile frameworks (Scrum & Kanban) to improve delivery predictability, team efficiency, and workflow transparency.
  • • Drove KPI-oriented execution, aligning milestones with measurable performance outcomes.
  • • Optimized stakeholder communication frameworks, reducing bottlenecks and accelerating decision-making cycles.
  • • Implemented continuous process improvement initiatives to enhance operational efficiency and elevate user experience.

Qualification

Education & Experience

Professional Training

Bachelor’s Degree in Marketing

Universidad Europea Miguel de Cervantes | Online Mode | 2020-2024

Master’s Degree in Digital Marketing and Social Media Management.Training focused on strategic planning, data analysis, and digital project management.Development of skills in team coordination, decision-making, and process optimization oriented toward results.

Community Manager

G-Talent | Online Mode | 2023 - 2024

Program focused on the strategic management of online communities, digital campaign planning, metrics analysis, and content creation aimed at brand positioning and increasing engagement. (Accredited certificate)

Web Positioning and Search Engine Optimization

International E-Learning Academy | Online Mode | 2019

Training focused on SEO strategies, keyword analysis, and website optimization to improve search engine visibility.

Professional Experience

Project Manager Digital

Biogatesplanet | hybrid | 2024 - current

•Comprehensive management of B2B and B2C digital marketing projects.Planning and coordinating multichannel actions.Monitoring objectives, timelines, and deliverables. Supervising metrics, website performance, and ROI-oriented optimization.

Project Manager Digital | Community Manager

Roberta Melo | Brazilian Model | Remote | 2025 - 2025

• Management of content and digital campaign projects.Planning and overseeing social media communication.Tracking metrics and optimizing results.Coordinating schedules and ensuring goal achievement..

Online Marketing and Brand Registration Specialist

Mondosan | German Brand & Registration | Remote | 2023 - 2024

• Comprehensive management of digital campaigns (social media and email marketing).Analysis of SEM/SEO results and performance optimization.Coordination and communication with clients and stakeholders.Management of administrative and regulatory processes (brand and product registration with SAG).)

Competencies

My Skills

Project Management
Agile Methodologies (Scrum / Kanban)
Strategic Planning
Stakeholder Management
Digital Marketing & Performance
Process Optimization & KPI Analysis

Management

Management Areas

Digital Project Management

Comprehensive planning, coordination, and execution of digital projects, ensuring compliance with timelines, scope, and business objectives.Defined project scope, deliverables, milestones, and risk mitigation plans to ensure predictable execution.Maintained full visibility of progress through structured reporting and stakeholder alignment.

Agile Methodologies (Scrum / Kanban)

Implementation and monitoring of agile frameworks to optimize timelines, processes, and value delivery.Facilitated sprint planning, retrospectives, and backlog refinement to drive continuous improvement.Increased delivery predictability by aligning sprint goals with measurable business outcomes.

Multichannel Strategic Planning

Design and oversight of online and offline initiatives aligned with business and positioning objectives.Developed cross-channel execution roadmaps aligned with marketing and growth objectives.Ensured consistency between digital strategy, customer journey, and performance metrics.

Team and Stakeholder Management

Coordination of multidisciplinary teams and effective communication with clients and stakeholders.Coordinated multidisciplinary teams to ensure clarity of roles, priorities, and accountability.Strengthened executive communication through structured updates and decision-ready insights.p>

KPI Analysis and Digital Performance

Tracking metrics, analyzing results, and driving continuous ROI-focused optimization.Translated performance data into actionable project adjustments and optimization strategies.Established performance tracking frameworks aligned with ROI and business growth targets.

Process Optimization and Continuous Improvement

Structuring and enhancing workflows to increase operational efficiency and delivery quality.Identified operational bottlenecks and implemented scalable workflow improvements.Standardized processes to increase efficiency, reduce delays, and enhance collaboration.

Gallery

My Portfolio

  • All
  • Projects
  • Strategy
  • Performance

Testimonials

My Clients

During her performance as a Digital Project Manager,she demonstrated strategic leadership, strong organizational skills, and efficient management of B2B and B2C projects. Her planning, monitoring, and performance control enabled process optimization, strengthened brand positioning, and improved return on investment. Her analytical approach, goal-oriented mindset, and professional commitment generated a positive and sustainable impact on digital growth and performance.

BioGatesPlanet
General Manager

During her performance as a Digital Marketing and Brand Registration Specialist, she demonstrated strategic and organized management in the development of digital campaigns and regulatory processes. Her work strengthened Mondosan’s online positioning, optimized communication with our clients, and ensured regulatory compliance.

Mondosan| A.Bilz
Entrepreneur

"Her management as a Digital Project Manager and Community Manager brought organization, clarity, and efficiency to our content projects and digital campaigns. I highlight her commitment, structured processes, and consistent achievement of goals and deadlines."

R.M
Modelo

Focus

Strategic Focus

1

Agile Execution:Focused on delivering incremental value while maintaining strategic alignment and measurable outcomes.

2

Operational Efficiency:Driving scalable processes that reduce friction and support sustainable business growth.

3

Business Alignment / Stakeholder Focus:Ensuring every initiative contributes directly to business performance and long-term objectives.

Contact

Let’s Work Together

If you are looking for a Digital Project Manager to lead, structure, and deliver high-impact digital projects, feel free to get in touch.

Contact Me
Privacy | Terms | FAQs | Help

© 2026 Vanesa Iglesias|Project Management Consultant. All Rights Reserved.